JetBlue Stature was a full-scale digital campaign including social, digital and several dozen digital out-of-home placements centered around targeting eager post-COVID homebound New Yorkers in the winter and convincing them to use their handy JetBlue to go to a tropical getaway. In addition to usual placements across social media, the campaign was centered around the screens in the most busy areas of Time Square and midtown. Though Time Square is usually a place that I want to ‘Escape’, it was pretty amazing to see these in shining lights in one of the world’s most popular and famous tourist destinations!

Social and Digital Banners