jetBlue Retail Refresh

This project involved the creation of digital banners and social videos to unveil jetBlue’s new visual identity. Playfully highlighting the duality of their one-of-a-kind perks and the places they’ll take you, the dynamic banner portion of this project additionally targeted customers with geolocational specific offers flying out of their home airport to their desired locations.

Illustrator/Animator: cain&abel

Producer: Kayla Rudess

Creatives: Jay Checo & Naomi Balaba