This spot is all about getting the McCain Foods brand name out in the world while showing appreciation for what they do best - french fries!

Within just two month of concept award, as a core component of the 360 campaign, we awarded, shot, filmed and edited this campaign just in time for our target finish line - National French Fry Day, July 11th, 2024! This spot aims to show the world that National French Fry Day is a magical holiday worth celebrating, with a touch of product placement along the way.

As a special bonus, leveraging the limited extra footage that we were able to capture on set, we created a mini Hallmark movie-style trailer for for film that you see at the end of the long-form :60. Quite proud of it because it was no easy task to sell it into the clients, not to mention convincing the vendors to make surprise :38 for free. I’ll jump through any hoop to make the best possible work ;)