Blue moon Made brighter
Director: Us & Reset
Editorial: Aika Miyake & Work Editorial
Sound: Rohan Young & Lime Studios
VFX: Parliament
Color: Mark Gethin & Trafik
Blue Moon Equity was an international, fully integrated campaign featuring the full Blue Moon Brewing Company Portfolio for the first time under a unified platform. Showcasing the brand new packaging released by Molson Coors, Made Brighter not only suggests Blue Moon’s power to give people an escape from the mundane everyday, but also showcases the brand-wide packaging refresh that these spots premiere for the first time. Featuring a suite of spots encompassing all of Blue Moon’s core products.